Who reads blogs?

Here is a report on the profile of people who read blogs based on a survey of 17,159 blog site visitors during a two-day period in May 2004.

The survey enquired visitors about their age, income, media consumption, online spending habits and political affiliations. The survey learned that 61 percent of blog readers were more than 30 years old and nearly 40 percent of those surveyed have a household income of $90,000 or more.

Is this relevant to India? You bet! Blogging is as global as it gets. Check out Livinginindia.com