Is TOI going to - finally, finally - launch a Chennai edition?
1. The Times of India group has been putting out ads for editorial positions in Chennai for a few month now.
2. Last week, The New Indian Express reduced its cover price to Rs. 1.50 and sent a spam SMS to my Aircel mobile number advertising this fact.
3. Also last week, The Hindu entered the consumer exhibition/event market (and devoted generous amount of space in the main paper and The Metro Plus supplement - across several days - to promote the event).
1 + 2 + 3 = the launch of Times of India's Chennai edition is finally going to happen - after 10 years of rumours to that effect?
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