Guy Kawasaki on the value of business publications

Guy Kawasaki, a former marketing exectuive at Apple and the founder of Silicon Valley investment bank Garage Technology Ventures, recently got a question from a 19-year-old as part of his Forbes.com Q&A column. The 19-year-old thought he was ready to do a start-up since he had "accumulated loads of relevant knowledge" by "reading business magazines and financial papers zealously since (he) was 13".

Here's (part of) Kawasaki's reply:

Why do you think reading magazines and papers means you've accumulated "loads of relevant knowledge"? You've accumulated loads of PR and the impressions of journalists who have never started a company.


This statement is even more true in India.

Click Here to read the full Forbes.com column.